DraftWise

Challenge

DraftWise is a secure, end-to-end AI platform that helps transactional lawyers draft and negotiate faster using their own deal data. Our goal was to clearly communicate the platform’s value to a highly specialized audience—while giving the sales and marketing teams tools to stand out in a fast-moving, competitive space.

As lead designer and project manager, I worked closely with the founders, sales and marketing teams to build a site that simplified complex tech, resonated with users, and drove growth.

Solution

I led a multidisciplinary team to design and develop a user-friendly website that simplified DraftWise's complex technology for its audience, setting up the site as a powerful tool for the sales team.

Through in-depth research with the team, we created a content strategy that translated dense technical jargon into clear, approachable language. We implemented a scalable CMS to empower the marketing team to update the site independently and designed intuitive navigation to make DraftWise’s core offerings easily accessible.